UX’s newest buzzword is the future for building meaningful relationships with customers.

A few weeks back I was listening to The Happiness Lab with Dr. Laurie Santos (P.S. I highly recommend checking it out if you get the chance.) The podcast is based on the most popular class taught in Yale University’s 300-year history, a psychology course about the science of what makes us happy.

In this episode, Santos had begun discussing Donald Wetzel, the man who invented the ATM simply because he hated waiting on long lines at the bank.

Santos describes a pretty painful process Wetzel went through in getting his idea to the right people after continuous rejections from…

And how better UX could help solve the problem.

Yet another public controversy: Here’s Zuckerberg back in 2018 during international data privacy lawsuits with the European Union.

Once again, Mark Zuckerberg, the tech mogul with a chokehold on the American media, has been caught red-handed at the mercy of the American media.

Yesterday’s Wall Street Journal featured a pretty lengthy article exposing Zuckerberg and his team at Facebook for denying the horrific trends involving Instagram among teenage girls specifically. Featured within the article are testimonies from young girls between the ages of 13 and 17 suffering from eating disorders and a number of other mental health-related issues as a result of the app.

Interestingly, the article points to differences among Instagram and rival platforms like TikTok and…

….and what we can expect for the next decade in design.

French designer Coco Chanel (1920)

“Simplicity is the keynote of all true elegance.”
— Coco Chanel

Perhaps the most influential quote from one of the most influential people. Literally — French fashion icon and businesswoman Coco Chanel was listed as one of Time’s 100 Most Influential People of the 20th century.

Chanel is widely known for inspiring a shift in feminine fashion standards from the early 20th century “corseted silhouette” to a more sporty chic look. The designer identified essential staples for a woman’s closet such as the beloved “little black dress”, a style unlikely to ever lose its popularity among modern women.

Man staring at computer screen
Photo by Austin Distel on Unsplash

“It is the duty of machines and those who design them to understand people. It is not our duty to understand the arbitrary, meaningless dictates of machines.” — Don Norman

The irony of UX design is that too often our digital interface, designed by humans for humans, still feels digital. We communicate with one another through machinery with a paralleled robotic, rigid tone. A simple “hello, how are you?” pop-up on a brand’s landing page can shift a user’s experience completely. After all, engagement on a web or mobile platform is a two-way street — users can benefit from the…

Everything I learned in Course 3 of the Google UXD program. Check out my previous articles for information on other courses in the certificate.



1 Month

Action Items:

  1. Build a goal statement
  2. Outline the user flow
  3. Create storyboard
  4. Draw paper wireframes and digital wireframes in Figma
  5. Build low-fidelity prototype in Figma

Peer-graded assignments:

  • Create storyboard
  • Create digital wireframes
  • Build a low-fidelity prototype

Week 1 — Storyboarding and wireframing

  • Use research to inform ideation — In course 2, we built several tools to help us empathize with our users: empathy maps, personas, user stories, and user journey maps. …

A few tips and tricks I learned navigating the 2nd Course in Google’s UX Design Program: “Start the UX Design Program: Empathize, Define, and Ideate”.

Woman and man brainstorming and sketching ideas on whiteboard

As mentioned in my last article, I’ve recently been working through Google’s UX Design course to learn new principles and tools and immerse myself in different design projects.

In this article, I’ll give an overview of my experience with Course 2: “Start the UX Design Process: Empathize, Define, and Ideate”. …

My take on the certificate that’s alleged to “disrupt the college degree”.

Picture of the certificate with Google’s logo
“Foundations of UX Design” — The first of seven courses in the certificate program

In June of 2020, I received an email from a boss at a former internship inviting me to jump on board a technology startup. The company was nothing more than an idea and a working prototype at the time, and my manager Adnan was the only one on the project.

Fresh off my junior year as an English major at Virginia Tech, my knowledge of technology was pretty minimal to say the least. I had some exposure working for a college within the University, writing and editing for…

Kelsey O'Connor

Former hokie interested in writing, design, and technology. She/her. Check out my work @ kelseyjoconnor.com!

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