Is it time to break up with Alexa?

Jeff Bezos’s passion project is leading the company to financial ruin, recently amounting to a $10B loss

In a frustrated early testing of Alexa, Bezos allegedly told the prototype to “shoot yourself in the head”. (Photo by Business Insider)

Just this week, Amazon began another round of layoffs as a part of its plan to cut 18,000 jobs. One of the main casualties? The Alexa team — with over 2,000 employees in this division losing their job.